Welcome to the new Randall & Payne
You may have noticed that our website’s had a bit of a makeover! However, it’s not just our digital home that’s been given a fresh coat of paint – we’ve undertaken a whole new rebrand that reflects our modern thinking.
We know that the world of accountancy is evolving dramatically. And so, we thought it was a great time to take stock and consider what tomorrow looks like for both our business and our clients.
For the last nine months, we have secretly been working with Cheltenham marketing agency Alias, going through a rebrand process that not only considered how we look, but also how we act. We realised that while we have a very modern approach to accountancy, how we were presenting ourselves to the outside world simply didn’t reflect that.
As a result, we’re delighted to reveal our new brand – it’s modern, vibrant and distinctive, while still rooted in the 138-year heritage of our business.
The rebrand process also gave us the chance to really think about what’s at the heart of both our business and offering. While many things have been considered, our partners kept coming back to the same two points – the expertise of our team and how our approach ensures our clients prosper.
Although we have a fantastic new website and a new logo, we’re sure you will recognise the things that really matter are still the same – our great people and their thinking.
Indeed, it’s these two facets that have shaped our new strapline ‘Thinking to capitalise on’ – an encapsulation of an approach that has long been in the heart of the business, but we have perhaps never shouted about before now.
We are delighted with the results of the rebrand and we hope you like it, too. While you’re on the website, find out more about our team, see our thinking in action by reading our case studies, and find out more about how else we could help your business. We’ll be sharing more of our thinking on the latest financial and business trends via the blog and our In Focus magazine, so don’t forget to check back regularly.