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Making the decision to enter an award

Entering for any award can be a tough decision. Is it going to be worth the time and effort putting the entry together, especially if the entry isn’t successful?

Over the years I have been involved with awards from two angles, first where we have entered the British Accountancy Awards and second as a judge for the GloucestershireLive Business Awards. An entry is hard work and I am sure many businesses and individuals might be put off entering as a result, but just submitting an entry can have a number of benefits.

The exercise of putting it together forces a review of the period identified by the award. That in itself acts as a reminder of all the good things that have been achieved, some of which may have been forgotten with the passing of time. It might also point to things which haven’t quite gone as planned and can be further improved. With continual learning we are all constantly exposed to new things and it may be what has already been achieved can be built upon. The exercise of entering can then act as a driver for making the next change, innovation to drive the business forward further, or the development of another individual.

I know from our experience that entering brings an air of excitement and can help bind teams together. I see this as a judge, where the pride that comes through from the GloucestershireLive Business Awards entries is tangible. That excitement and pride is great for engagement.

Not all entries are successful! If an entry does not make the list of finalists there can be obvious disappointment, but there would have been a very good reason to enter and that shouldn’t be overlooked, it can be built on and should be recognised.

Making the list of finalists is a huge achievement and cause for celebration. Winning is great for morale and engagement, be it for the business or an individual. Both bring with it recognition and the opportunity to showcase what you do.

Entering for an award should be seen as a positive experience and I would urge anyone or any business with a story to tell to “have a go”.

The GloucestershireLive Business Awards are open for entries and the organisers are seeking submissions from both businesses themselves, and the public for the Local Business Hero Award. The nominations will remain open until the 29 June – and the worthy winners will be revealed at the ceremony on 16 September all being well.

Read our launch article: GloucestershireLive Business Awards to recognise the resilience of our business community