Given the huge uncertainty around Covid, we wanted to stay ahead of the game and contacted Will after a recommendation. We needed to explore multiple possible scenarios to help determine our strategies. Will and his team responded quickly, talked to us in a way we could understand and helped us identify the key risks and variables. We now have a clear way forward and are looking forward to working with Will as he helps us implement efficiencies in our business to ensure we beat our targets.

Since being introduced to Will a couple of years ago, we have worked together on all aspects of our business. As a direct result of this work, whilst Covid-19 is presenting challenges, we are facing these from a position of strength and feel very positive about the future. By chatting to Will on regular video calls or recording actions and plans using the online coaching portal, we get help when we need it and we stay focused on and accountable for doing what needs to be done. To anyone concerned about the future, I recommend Will and his approach very highly.

Every company, when it reaches a certain size or age, needs clear reflection and guidance on what it offers and how it can plan for future growth from a detached external source. Will Abbott has provided that important source of management direction and expertise for three years in a way that a ‘non-exec’ director would add value.