Food Industry experts give insights into unlocking new growth

Since the beginning of the pandemic, most businesses within the hospitality industry were forced to close having a knock on effect on all areas of the food and drink sector as a whole.

In addition to the funding, the government have announced further measures to help with delayed VAT payments, the reduced VAT rate for hospitality, holiday accommodation and attractions, plus the Eat Out to Help Out scheme started this month.

But more is needed to build resilience in order for businesses in the sector to come back better and stronger than before.

Will Abbott, award winning business advisor at Randall & Payne, has invited Paul Drabble, leading strategist in the Food and Drink Sector, to share his latest insights into the industry to help business owners and managers build financial resilience and growth after lockdown.

Paul says:

“New growth can be unlocked by asking 3 questions:

  1. How do I build financial resilience for my business?
  2. How am I adapting my business model to meet changing consumer needs?
  3. How Do I focus on the high-growth markets that maximise company financial returns?”

During a webinar on 17 September, aimed at helping businesses struggling with coming out of lockdown, Will and Paul will be discussing some of the answers to these industry-wide challenges.

  • Increasing free cash-flow to invest in growth.
  • 5 new food and drink customer trends and opportunities
  • How Digital transformation will shape the future market
  • 5 New skills you will need to compete
  • The keys to Building a new innovation engine – brand matters more than ever!

Paul has had over 20 years experience working with some of the leading food and drink companies including Cadbury Schweppes, Coca-Cola, Ferrero, McDonalds, Shell, Tesco, British Airways and Exxon Mobil. Recently, Paul has helped 100+ food and drink SMEs grow their business. Joe Snow. Managing Director. Just Wholefoods  says this bout his experience:

“Working with Paul was extremely helpful in creating a robust growth strategy for my business, by using his vast knowledge of the industry supplemented with the most recent data and analytics. He’s helped clarify the areas of strength of the business; determining which areas of new product development and emerging markets would create the most financial value and achieve the greatest success. Most importantly, with Paul’s help and direction we have put together an achievable and exciting growth plan for the next 3-5 years”. 

To find out more about this event email: or book your ticket(s) now at

Will and Paul understand the concerns facing business during this time and appreciate some may require a more immediate response, feel free to get in touch as we would be pleased to arrange a free 30 minute advice clinic via Zoom to talk though any concerns you may have and what steps you can take to ensure you and your business thrive. Call Will Abbott on 01242 776000 or email