Are you ‘B-curious’ but not sure where to start?

Octopus Energy’s CEO recently likened the B Impact Assessment to “the world’s most complicated tax return”. I’m on a mission to make it a meaningful, efficient (and even enjoyable!) process.

Good Better helps companies measure, manage and communicate their impact using the B Corp framework. Fran Page explains more about how she became a B Corp consultant:

I confess I used to measure business success by profit alone and that’s pretty much all I thought about during my professional life (I’d persuaded people to spend their hard-earned cash on everything from luxury diesel-guzzling cars to botox, I’m ashamed to admit) until about 12 years ago when I was heading up marketing at a mission-driven tech startup in Los Angeles that wanted to do good alongside doing well.

Drowning a bit in the ‘alphabet soup’ of potential social and environmental certifications and measurement tools (ESG, TCFD, SBTi, ISO, GRI, CSR strategies, etc.), I came across the burgeoning B Corp movement in California and have never looked back.

The B Corp framework brings business back full circle to having a defined positive impact, and research shows it makes financial sense, with The Times reporting this year that B Corps saw a 28.2% annual revenue increase last year (vs a national average of 16.8%).

I’ve managed the process from within companies and know its value, but also its difficulty: about half a million businesses start the B Impact Assessment, yet fewer than 10,000 finish. 52% fail on their first attempt. But, as Theodore Roosevelt said, “Nothing worth having comes easy.” and that’s certainly true of B Corp certification

Moving back to the UK, I made it my purpose to help companies get over the line. I’ve supported innovative digital agencies, consultants, manufacturers, and even a factory in China – but never one as established as Randall & Payne. I was beyond excited to work with such a historic brand embracing this modern, progressive framework. They’re over a century older than most B Corps; the only older one I can find is King Arthur Flour (dating back to 1790). John Cadbury would be proud!

Yes, there are AI platforms out there that claim to complete the assessment for you, but if you want a human to get your team excited by the process, help you navigate the nuances, prevent you wasting time going down rabbit holes of research, and maximise your achievement at the end, then please get in touch!

Fran Page | The Good Better | B Corp Consultant Cheltenham